Fast Facts about the viral Jollibee Valentine Series commercials

The latest Jollibee commercials, titled "Vow", "Crush", and "Date" have all gone viral and garnered millions of views in a matter of hours after posting on Facebook.

Netizens have been visibly affected by the bittersweet Jollibee ads and have come up with memes about them, shared their own similar stories,  and have posted witty comments about the commercials on social media.

(Image Credit: screen cap from Vow, Jollibee Philippines)

The hashtags #JollibeeCommercial and #Jollibee landed on the top trending list of Twitter on the days that the ads were published online.

Naturally, more than the different facets of love presented in the commercials, people have became curious about the ads in its entirety.

Here are some fast facts about the Jollibee commercials that might just satisfy some questions being repeatedly posted on social media:

1. The 3 Jollibee commercials are part of Jollibee's campaign titled "KwentongJollibee: Valentine Series".


2. All of the Valentine series commercials were made by advertising firm McCann Worldgroup Philippines.

3. The ads were directed by young but noted independent film directors. "Crush" was directed by writer-producer-director Joel Ruiz. "Vow" was helmed by Ianco dela Cruz while "Date" was directed by multi-awarded film director, producer, and screenwriter, Pepe Diokno.

4. The video titled "Vow" starred the hunk body builder, 4-time Physique Champ, and ex-lifeguard Mark Joseph "MJ" Tam as the best friend or the one who was friend zoned.

The groom was played by Filipino-American actor-model and vlogger, Matthias Rhoads. In case you want to stalk them out, here are their IG accounts:

A photo posted by Mj Tam (@mj.tam) on
(Image Credit: @mj.tam IG)

(Image Credit: @manilamatthias IG)

The role of the bride was beautifully portrayed by 25-year old commercial model Melissa Atadero. FHM found out that Miles is an AB Communication, Minor in Economics graduate from Ateneo de Manila University.

A photo posted by Miles Atadero (@milesatadero) on
(Image Credit: @milesatadero IG)

5. The short love story titled Crush featured Kapuso teen actress Ash Ortega.

Here's her IG account:
A photo posted by Ashley Ortega (@imashortega) on
(Image Credit: @imashortega IG)

Enrico Cuenca played the nerdy, bespectacled "secret" admirer who placed sticky notes on the Yum Burger. Cuenca is an alumnus of California State University. He is a talent signed up by Mercator Artist and Model Management of Jonas Gaffud, the noted mentor of beauty queens Pia Wurtzbach and Venus Raj, among others.

A photo posted by Jonas Antonio Gaffud (@jonasofmercator) on
(Image Credit: @jonasofmercator IG)

Here's Enrico's latest IG post:


(Image Credit: @enricorcuenca)

6. The heartbreaking story of "Date" was starred in by Faith Saligumba, who played the role of the mother, Jose Luis Rivera who played the role of the Dad, and Tristan Josh Pagala as the son.


7. The handwriting on the sticky notes for the Yum Burger isn't really that of the actor (Enrico Cuenca).

8. The bride (Melissa) of Vow said that she herself was surprised with the conclusion of the story:

When the script was unraveled, the assistant director was telling us, scene by scene. So the conclusion wasn't unraveled agad. So I was kind of surprised because I was expecting that they're gonna have a real nice and happy story. Then it is, of course,  it's still  a happy story but then it's a happy story na parang the love still remains even if it's unrequited."

9. The theme for the video Crush is titled "Don't Know What to Say (Don't Know What to Do)", an Odette Quesada composition which was originally sung by Ric Segreto. The song was a big hit in the '80s. Segreto is the same singer who originally sang Kahit Konting Pagtingin and Give Me A Chance.

10. The Jollibee Valentine series have lots of reaction videos and parodies from vloggers that are now being posted on YouTube.

11. The fastfood giant's brand PR and engagement executives didn't expect the ads to become viral this fast.

The Jollibee Valentine Series commercials have now gained a cumulative total of more than 30 million views on Facebook. Vow has already garnered 12 million views, followed by Crush with 10 million and Date, which was published last, now have 8.5 million views.

These KwentongJollibee Valentine Series  will be quite hard to top. The touching commercials are still gaining thousands of views by the minute and are still hot topics online as well as in daily conversations. It might take months before their magic wears off.
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